John “Speed” Raser has been a force onstage and behind-the-scenes in the multimedia, advertising, sports, wellness, and fitness worlds his entire life with extensive entertainment experience on both sides of the camera and digital screen. His career is defined by constant reinvention, corporate transformation, and explosive revenue growth, having served in key leadership roles for several well-known Inc. 5000 and DSN 100 companies, including two billion-dollar brands as a CMO, VP of Digital Media, and Executive Creative Director.
James T.
Recognized as a dynamic and strategic integrated marketing and branding leader across an array of industries, including D2C, B2C, consumer packaged goods, e-commerce, social retail, influencer/affiliate marketing, direct sales, referral marketing, and new media, Raser has a proven track record of building high-performing teams and scaling revenue growth with an innate ability to identify, foster, and maximize talent. Considered a Swiss Army Knife by his peers, Raser has broad expertise in a variety of verticals and has gained acclaim for his ability to bounce between sectors and mediums with chameleon-like versatility.
A true social and digital media practitioner and tastemaker, Raser is tapped into the currency of attention and consumer behavior with keen reads on market trends and emerging technology. He brings value flexing his storytelling skills and creative chops to produce engaging, insight-driven campaigns and collateral that entertain, inform, and inspire, while building strong brand equity and boosting the bottom line.
Known for his savvy eye, bold creative, clever messaging, and pithy style, Raser has emerged as a prolific content marketer skilled at blending cultural relevance with brand voice and cutting through the noise. He has a deep passion for crafting the eye candy and ear worms that compel the market to interact with a brand and ultimately increase sales.
Notably, Raser has successfully led multiple global companies and marketing teams through consecutive mergers and acquisitions, as well as complete rebrands and digital transformations, which makes him a uniquely qualified change agent.
When he’s not on-location or in his creative studio, John rolls with his beautiful wife, Kirsten, sons Finley (9) and Jack (3), and the Alabama Crimson Tide.
Their free time is spent enjoying experiences together, playing (and coaching) Little League baseball and flag football, fishing, doing science experiments, working on DIY projects, building LEGO and pillow forts, and backyard wrestling.
Andrew M.
"John Raser is a genuinely brilliant creative mind. He's a story-teller who can use anywhere from 5 words to 500 to weave a narrative that connects with people emotionally and intellectually. He helps designers make better designs, photographers take better pictures, writers tell better stories."
"I met John in the lobby of a hotel in Santa Monica in December 2011, wondering if this young guy nicknamed "Speed" could ever live up to the reputation that preceded him. Short answer... he did, and he does. His talent is boundless. His enthusiasm is infectious. And his ability to create magic fast is nothing short of miraculous."
"John is a brainiac chameleon brand strategist who lives and breathes marketing. If you are fortunate enough to partner with John, he will elevate your brand through strategic creativity, innovative problem-solving, and pure passion. He is a true visionary who adds measurable value to any organization he partners with."
"John is hands down the most creative mind that I have encountered in all my years in IT and marketing. His attention to detail and innovative thinking not only moves a brand forward, but it makes it have its own distinctive voice. He's a great communicator that can tie all the angles together to work cohesively."
"John's passion for building and optimizing powerful brands is contagious. His wheels are turning during every single strategy session and the concepts he delivers are unique and engaging. John is also a leader of action, his teams are high performing and quick to deliver drafts of branding and creative work that key stakeholders can iterate on."
"If an organization is looking for a strategically-focused branding expert with a truly creative marketing and multimedia communication core, an innate understating of how to build digital media for maximum impact, a focused interest in building strong effective teams, and an unparalleled work ethic, look no further than John Raser."
"John is a team player, always willing to roll up his sleeves and dive right in to produce tangible results. He is a solutions-oriented leader and brings a sense of peace and optimism to stressful situations. He is reliable and someone many look to for direction and guidance, using his voice to make significant changes to positively impact our success."
"John's overall knowledge of the direct sales/direct-to-consumer industry is impressive; however, his knowledge and ability to get to "what works" in this rapidly changing digital transformation era is truly unsurpassed. I highly recommend John to any company that is working on how to get that conversion and retention we all are seeking in this often confusing digital world."
"John is a powerful visionary with a big heart. He never hesitates to get "down in the weeds" on any project to help bring it to completion. As CMO, John could truly see where we were and where we needed to be, and his limitless creativity always steered us in the right direction, whether related to branding, social media, events, videos, communications - you name it."
"I knew immediately that John's talent and drive would take him far! He had that chutzpah and charisma you just knew would make him an amazing CMO or CEO one day. His meticulous attention to detail, endless creativity, and absolute passion for marketing, branding, and digital makes him the ultimate brand czar — a consummate professional with unwavering dependability and tremendous EQ/IQ."
"It's rare to work with talent like John Raser: usually a colleague will fit neatly into the role of an individual contributor, or trend toward managerial strength. John has the uncommon knack for both, being fiercely consistent in constantly learning and applying an array of tools for a need and seamlessly shifting from the tactical to the strategic to coordinate projects and execute campaigns."
"They say that the devil is in the details and John was one that could see things many of us could not. He has an eye for fine-tuning everything from copy to design. His ability to take you through a journey that helps you visualize even the most complex concepts is remarkable. A true story-teller and creative juggernaut."
John's portfolio includes successful product launches, go-to-market strategies, sales tools and systems, loyalty programs, and integrated campaigns across a wide spectrum of categories:
Health + wellness
Mental wellbeing
Nutrition
Vitamins + supplements
Superfoods + supernutrients
Functional beverages + foods
Essential oils
Water filtration
Air purification
Home care
Sports performance
Weight loss + management
Intermittent fasting
Personal care
Hair care
Skin care
Beauty
Coffee
Energy
Sleep
HGH
CBD
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